Current Trends
- Exhibitor numbers are down
- Visitors numbers are down
- Business transactions at shows are up
- Visitors are serious and are genuine buyers
- Exhibitors who are visible at shows will prosper.
Top 5 tips for the month
- Your exhibition objectives will focus your pre, during and post show activity.
- Choose your show carefully – this is your opportunity to shine.
- Engage your visitors with friendly conversation – they are there to talk.
- Have a quality follow up system in place before the show begins.
- Keep your sales team accountable to follow up.
